Reading your analytics

#Where your numbers are

• Home: all your quizzes together, plus each quiz’s numbers on its card.
• Analytics: a list of your quizzes. With only one quiz, it opens that quiz’s page straight away.
• A quiz’s page, such as Analytics · Skin quiz: everything about one quiz. Open it from the list, from a quiz card on Home, or with Analytics in the quiz editor.
• The quiz editor: a published quiz’s last 30 days in one line, and how many shoppers answer each question.
• Responses: every shopper’s run, one by one. See Responses.

Home, the Analytics list and Responses have a range switch: 7 days, 30 days (the default) or 90 days. A quiz’s page has Last 7 days, Last 30 days (the default) and Last 90 days, plus Custom for any days you pick. Days are UTC days, and the 7, 30 and 90 day ranges include today. How each number is counted is in How Teacup counts views, starts, finishes and orders.

#The Home overview

Under Last 30 days (or the range you pick), Home shows all your quizzes as one funnel. Each step shows its number and, in a small pill, its rate from the step before.

The dark row below shows sales:

• Sales from quizzes: the quiz products in those orders, after discounts, in every currency they came in, such as “$1,240.00 · €80.00”, with the number of orders.
• Conversion: orders for every shopper who finished a quiz.
• Average order: quiz sales per order, in the currency most orders came in.

The chart, Shoppers who started a quiz, per day, shows starts day by day. Hover over a day to see how many started and finished. On Home, an order with products from two quizzes counts once.

Each quiz card shows how many shoppers started and finished that quiz in the same range, and its sales once it has orders.

#The Analytics list

Analytics in the menu lists your quizzes. Click a quiz’s name to open its page.

Here each quiz counts its own orders, so an order with products from two quizzes counts in both rows. A/B test versions have rows of their own.

#A quiz’s page: dates and comparing

At the top of a quiz’s page, See responses opens Responses and Edit quiz opens the quiz editor. See responses keeps your range when it’s 7, 30 or 90 days. With custom dates it opens the last 30 days, because Responses only has 7 days, 30 days and 90 days.

Below them, pick the days the page covers:

• Last 7 days, Last 30 days (the default) or Last 90 days. These end with today (UTC), which is only partly over.
• Custom: pick a From and a To date, then click Apply. Both days are included, and the button then shows them, such as “Sep 1 – Sep 30, 2026”. You can pick dates up to 13 months back, because runs are kept that long. A custom range covers at most 366 days: a longer one is cut to its last 366 days.

Compare with the period before is on by default. It sets each number against the same number of days just before your range, such as the 30 days before Last 30 days. Both periods are written beside the switch, such as “Sep 17 – Oct 16, 2026 · vs Aug 18 – Sep 16, 2026”. Turn it off to hide the changes under the tiles and the grey line on the chart.

#Highlights

Above the Overview card, up to three cards point out what stands out in your range. Each one shows only when it applies. Click a card to jump to the card it’s about, which lights up for a moment.

The highlights don’t show when nobody took the quiz in your range.

#Overview

The Overview card says what it covers, such as “Last 30 days, compared with the 30 days before.” Its tiles come in two groups, Engagement and Sales from the quiz. Each tile shows its number, a small line of how it moved over the range, and its change from the period before.

Engagement

Sales from the quiz

Under each tile is the change from the period before, such as “+12.4%” for counts and money or “+3.1 pts” for rates (percentage points), with an arrow up or down, or “No change”. Then comes “vs” and the number it’s compared with. “Nothing to compare yet” means the period before had nothing. The changes show while Compare with the period before is on.

Views and Start rate can show a note instead, such as “Counted from Oct 9” when views began partway through your range.

Money uses your main currency: the one most orders came in, or your store’s currency when there are no orders. Sales in other currencies show under Revenue, such as “Plus €80.00”, and aren’t converted.

The chart

Click a tile to chart its number per day, such as “Revenue per day · $1,240 in total”. The chart starts on Revenue, or on Views or Completion rate when there’s no revenue yet. While Compare with the period before is on, a grey line shows the period before, its first day next to your range’s first day. A range of one day has no chart.

Hover over the chart to see each day’s number, the same day of the period before, and the difference, such as “+12% on the same day of the period before”. With a keyboard, tab to the chart and move between days with the left and right arrow keys.

How quiz sales are counted

Under the chart, How quiz sales are counted opens a short summary. A sale counts when a shopper who took the quiz orders a product it recommended to them, or one they added to cart from their results, within 7 days and on the same browser. Only those products count toward revenue, after discounts. Up to 5 orders count from one time through the quiz, and your own test runs aren’t counted. The full rules are in How Teacup counts.

When nobody took the quiz in your range, one card takes the place of the cards below Overview, such as “No shoppers in the last 30 days”. On a draft it offers Publish this quiz; on a published quiz, Open the quiz, to check it’s on your store.

#Quiz shoppers vs your whole store

This card sets shoppers who finished the quiz next to everyone who visits your store in the same days. Each pair of bars shows Quiz shoppers and Your whole store, with a line under it, such as “Quiz shoppers order 2.4× as often as your store’s visitors.”

• Your store’s visits are estimated from 1 in 4 browsing sessions. Its orders are all counted.
• Quiz conversion only counts orders with products from the quiz, so the real difference may be bigger.
• Average order is the whole order, before shipping and taxes, in your main currency. That’s why it’s usually higher than Average order value in Overview, which only counts the quiz products.
• Your store’s numbers come from the Teacup Quiz web pixel, like quiz orders do. So they only include shoppers who allow analytics, and checkouts in your online store, and can differ from Shopify’s own reports.

#Where shoppers leave

This card shows every step as a share of the shoppers who started. A line at the top gives the quiz views and how many of those shoppers answered the first question, such as “1,234 quiz views” and “41.2% of them answered the first question”.

Then come the steps: Started the quiz, each question in the order shoppers meet them, and Reached their results. Questions that only some answers lead to have a Some paths tag.

Hover over a step to see its numbers. Click a question to see its answers in What shoppers answer.

The step where most shoppers leave gets a Biggest drop tag, and the Biggest drop card at the top of the page says where it is. Only steps every shopper passes through are compared, from Started the quiz to Reached their results. When there’s no biggest drop, a line above the steps says why. With fewer than 20 starts, it says “Once more shoppers take the quiz, this shows where they leave.” When no step loses 5% of the shoppers who reach it, it says hardly anyone leaves partway.

After their results

Under the steps, After their results shows what shoppers did next, each with its share of the shoppers who reached their results:

• Left their email: shoppers who left their email. Only on quizzes with an email step.
• Added a product to cart: shoppers who put quiz products in the cart.
• Ordered: orders with quiz products.

What to do

• Most leave at a question: make it easier to answer. Shorter answers, pictures, a line on why you ask, or fewer answers usually help. Ask yourself whether you need the question at all. See Questions and answers.
• Most leave at the email step: let shoppers skip it (Yes, and they can skip it), or say what they get for their email. See The email step.
• Most leave after the last question, and there’s no email step: check the results load on your store. If they show on a page of your store, check that page has the quiz’s section. See Results.
• A low start rate: try a clearer welcome screen or first question, or a better spot on the page. See The welcome screen and Putting the quiz on your store.

#What shoppers answer

On the left is the list of questions, each with how many shoppers answered it and its best answer when there is one, such as “240 answered · best: Dry skin”. Pick a question to see its answers on the right. You can also move through the list with the arrow keys.

Above the answers, the question says how many shoppers answered it and, for questions every shopper sees, their share of all starts. Sort the answers by Share, Conversion or Revenue, and hover over an answer’s bar to see all its numbers. Each answer shows:

On questions where shoppers can pick more than one answer, the shares add up to more than 100%.

The Best conversion tag marks the answer that converts best, once there’s enough to tell: it needs at least 20 picks and at least one order, at least two answers in the question must meet that bar, and it must be strictly ahead of the next one.

What to do

• An answer few shoppers pick: reword it, or merge it into another answer.
• An answer that converts far below the others: check which products it brings up (Edit products on the answer). They may not fit, or may often be sold out. See Matching.
• An answer with Best conversion: the products it leads to sell well. Consider featuring them in your store too.

#Answers given together

This card shows pairs of answers to two different questions that shoppers give together, such as “1 Oily” + “3 Under $50”, with the biggest groups first. These are your most common kinds of shopper, so they’re the ones your results and products should fit best.

The number in front of each answer is its question’s place in the quiz. A pair shows once at least 10 shoppers gave it, and the card lists the 10 biggest. Best conversion marks the pair that converts best, by the same rule as for answers. On busy quizzes the card counts the latest 5,000 shoppers who finished, and says so.

#Results and products

On quizzes with result pages, this card is Results and products, with two tabs: Result pages and Products. On other quizzes it’s Products the quiz recommends, with the products only.

Click a column’s name to sort by it, biggest first, and click it again for smallest first. Every table on the page sorts this way. On a phone, the Share, Revenue and Clicked columns are hidden.

Result pages

Each result page shows how many shoppers got it (Shown), its Share of the shoppers who reached their results, and its Orders, Revenue and Conversion. A shopper counts toward the result they matched, not the close matches shown under it.

A result nobody gets usually has no answers giving it points. A result most shoppers get may be the one shown when answers give no points. Check every answer in the editor shows both. See Result pages.

Products

Products lists up to 12 products, most orders first.

A product you’ve deleted shows as “A product no longer in your store”.

#Sources

Sources shows where shoppers came from: the utm_source in the address of the page the quiz is on, or else the website that sent them. It lists the top 6, then Other sources. Shoppers with no source show as Direct.

Sources, Where the quiz is shown, Where shoppers are and Devices all have these columns:

A row for the rest, such as Other sources, stays at the bottom whatever you sort by. As in What shoppers answer, orders here belong to the runs that started in the range, whenever the order came.

The source is read on the page the quiz is on. A shopper who arrives from an Instagram ad on your home page and then browses to the quiz on another page usually shows as Direct. To track a campaign, link ads and emails straight to the page with the quiz, with a utm_source, such as /pages/skin-quiz?utm_source=instagram.

#Where the quiz is shown

This card splits shoppers by how the quiz was shown and on which kind of page, such as “In the page · product pages”, “Floating button · home page” or “Button · collection pages”.

• In the page: the Teacup Quiz block, as part of the page.
• Button: a Teacup Quiz button, which opens the quiz in a popup.
• Floating button: the Teacup Quiz popup app embed.

The kinds of page are the home page, product pages, collection pages, pages (such as /pages/skin-quiz), blog, cart, search and other pages. The card lists the 8 biggest, then Other, with the same columns as Sources.

#Where shoppers are

This card splits shoppers by the country of the store they shop and the language they take the quiz in. Pick Countries or Languages. Each tab lists the 8 biggest, then Other, with the same columns as Sources.

The country is the one your store shows the shopper, as set by your store’s country selector or Shopify Markets. It’s usually where they are, but not always. The language is the store language they browse in, such as English or French.

#Devices

Devices splits the shoppers who started into Mobile (a touch screen, or a window narrower than 768 pixels), Desktop and Unknown. A bar shows each one’s share: hover over a part to see its numbers. Below it is a table with the same columns as Sources.

#Answers with no match

“Shoppers whose answers matched nothing, so they got your backup products.” This card shows their share of the shoppers who reached their results. It counts your backup products, the no-match message, and, on result-page quizzes, the result shown when no answer gave points. Under it is the count, such as “12 of 240 shoppers who reached their results”.

Shoppers who pick no preference and see the products you chose for them under If nothing fits their answers don’t count here: their answers asked for nothing in particular.

To fix it, open Check every answer in the editor: it lists the answer combinations that find nothing. Add rules for those answers, widen the products the quiz can recommend, or, on result pages, give those answers points toward a result. See When answers match nothing.

#How long shoppers take

This card shows the middle shopper: half take less time, half take more.

Each needs at least 10 to say much. Until 10 shoppers finish, or 10 orders come from the quiz, it shows “–” and says so.

When orders come splits those orders by how long after the quiz they came: Within an hour, Later that day, 1–3 days later and 4–7 days later.

#The A/B test card

At the bottom of a quiz’s page (at the top while a test runs), the A/B test card shows the quiz’s test: Make a test version to begin one, Edit test version and Start the test when one is waiting, or See the results while a test runs. On plans without A/B tests, it says “A/B tests come with Growth and Plus.” See A/B tests.

For single shoppers, see Responses. When two pages don’t agree, see Why numbers differ.